Brand directory · 24 brands · Updated 2026-09-07
Chinese motorcycle brands, tiered honestly
Who builds what, where, on whose engine, and whether a small dealer can actually buy it. 12 of the 24 brands here are from Chongqing; the rest are included because buyers compare against them.
Most “Chinese motorcycle brands list” pages rank brands by fame. That is useless to a dealer. What matters is three things: who makes the engine (the majors: Zongshen, Loncin, Lifan, plus CFMOTO and QJMotor outside Chongqing), whether the brand is locked by an exclusive distributor in your country (most majors and new-wave brands are), and which plants accept small mixed orders (tier-2, which is where consolidators like us buy). The table below is organised on those three questions. For the engines themselves see the engine database; for the city, the Chongqing cluster guide.
24 brands
| Brand | HQ | Founded | Focus | Export status | Our note |
|---|---|---|---|---|---|
| ZXMOTO (Zhang Xue Moto) | Chongqing | 2024 | sportbikes, inline-three / inline-four | Global site launched and recruiting overseas distributors; dealer coverage in most markets does not exist yet. | Founded by KOVE founder Zhang Xue. 2026 WSBK champion on the 820RR-RS. Domestic orders are backlogged; we source road models via domestic allocation, quoted per unit. |
| KOVE Moto (Colove) | Chongqing | 2017 | rally, adventure, motocross, supersport | Official distributors in Europe, USA, LatAm and GCC; most countries have an exclusive importer. | Locked by exclusive distributors in most markets. We do not undercut them; we source the 450-class alternatives (NC450-based rally/enduro) around them. |
| Zongshen (Zonsen) / Cyclone Zonsen Industrial Group | Chongqing | 1992 | engines, commuters, adventure (Cyclone RX), street twins | Exports to 100+ countries; national exclusive distributors in most of Latin America (e.g., Peru, Colombia) and Africa; also a Piaggio JV partner. | Finished Zongshen-branded bikes are usually reserved for the national distributor. The realistic route for small dealers is NC450/NC250-engined models from partner factories, which is exactly what we consolidate. |
| Loncin / VOGE Loncin Motor Co., Ltd. (SSE: 603766) | Chongqing | 1993 | engines, commuters, VOGE premium street & ADV, BMW engine supplier | VOGE has official importers across Europe, LatAm and the Middle East; Loncin-branded commuters go through exclusive distributors in Africa and LatAm. | VOGE is distributor-locked; Loncin engines inside tier-2 bikes are widely available and well supported. We quote Loncin-engined 300–500 models from partner plants. |
| Lifan (Qianli Technology) Qianli Technology (formerly Lifan Technology) | Chongqing | 1992 | commuters, cruisers, engines, cargo | Long-standing exclusive distributors in Latin America (Peru, Colombia, Bolivia) and Africa; among China’s top-10 motorcycle exporters. | Lifan-branded bikes: distributor-locked in most LatAm countries. Lifan-engined commuter and cargo models from partner factories are open and cheap to support. |
| KEWS (Chongqing Cowells Machinery) | Chongqing | 2005 | enduro, rally 450, motocross | Sells through country importers and directly to small dealers; official stores in Peru and other LatAm markets. | Accepts small orders more readily than the majors. We source its 450 rally/enduro on MOQ 3 mixed into containers; we do not interfere with its official stores. |
| Jianshe | Chongqing | 1889 | commuters, ATV (historic Yamaha JV) | Historic exporter; today mostly commuter and ATV volume through distributors. | Origin story of Chongqing’s cluster (1889 arms factory, Yamaha partnership from 1982). Volume commuters; not a premium source. |
| Jialing | Chongqing | 1875 | commuters, military & utility | Legacy brand; limited modern export footprint. | Built China’s first modern civilian motorcycle in 1979 by reverse-engineering a Honda PA50. Historic, not a current sourcing target. |
| Shineray / SWM Shineray Group | Chongqing | 1997 | commuters, SWM dual-sport & adventure, engines | Owns Italian SWM (since 2014); Shineray commuters have national distributors in Ecuador, Bolivia and Africa. | Shineray-branded: distributor-locked in Andean markets. SWM: European-registered brand, useful for markets that value an EU badge. |
| Hisun Motors | Chongqing | 1988 | UTV, ATV, engines (also supplies other UTV brands) | US subsidiary (Hisun Motors USA, Texas) with a dealer portal; distributors in Europe and Australia. | North America is fully covered by its subsidiary. For GCC, LatAm and Africa we quote Chongqing-built 300–1000cc ATV/UTV from Hisun-class factories with lighter distribution. |
| CFMOTO | Hangzhou, Zhejiang (not Chongqing) | 1989 | 450 parallel twins, adventure, ATV/UTV, KTM partner | Exclusive national distributors almost everywhere (e.g., Al Shaali in the GCC); very strong dealer protection. | We do not supply CFMOTO. It is the benchmark our 450 alternatives are priced against, and the overflow demand it creates is where NC450-class bikes sell. |
| QJMotor / Benelli Qianjiang Motorcycle (Geely) | Wenling, Zhejiang | 1985 | street twins & fours, adventure, cruisers | Benelli distributed through exclusive importers worldwide; QJMotor expanding the same way. | Distributor-locked. Reference brand for 500-twin pricing; we source Chongqing-built 500 twins that compete with the TRK 502 class. |
| Benda | Hangzhou / Zhejiang | — | cruisers, V4 and inline-four concepts | Importers in the GCC (Velocity Motors), Jordan, Europe and LatAm. | Cruiser specialist; leaves dual-sport and rally segments open, which is what we pitch to Benda dealers. |
| Zontes (Guangdong Tayo) Guangdong Tayo Motorcycle Technology | Jiangmen, Guangdong | 1992 | 250–350cc street & ADV, tech-heavy features | Exclusive importers across Europe, LatAm, the Gulf and Southeast Asia. | Distributor-locked and capped around 350cc in most catalogs. Our angle with Zontes dealers: a 450 dual-sport above their range. |
| Haojue (Dachangjiang) Jiangmen Dachangjiang Group | Jiangmen, Guangdong | 1992 | commuters, Suzuki JV | One of China’s largest exporters; exclusive distributors throughout LatAm and Africa. | Commuter benchmark. Distributor-locked; we use Haojue pricing as the reference for 150cc commuter quotes. |
| Kayo Moto Zhejiang Kayo Motor | Lishui, Zhejiang | 2002 | pit bikes, motocross, youth ATV, UTV | Distributors in 60+ countries; download center and dealer network page on its site. | Good example of a mid-tier exporter site. Not Chongqing-built; we cover the same segments from Chongqing factories. |
| Bosuer (BSE) Zhejiang Bosuer Motion Apparatus | Wuyi, Zhejiang | 2002 | motocross, enduro, pit bikes | Sells widely through Alibaba and small importers; low distributor exclusivity. | Zhejiang, not Chongqing — often mis-listed. Many of its 250–450 enduros run Zongshen NC engines, so parts cross over with our Chongqing-built units. |
| Sinski Jiangsu Sinski Vehicle Science & Technology | Wuxi, Jiangsu | 2001 | commuters, electric, tricycles | Volume exporter to Africa, South Asia and LatAm through importers. | Part of the Wuxi/Jiangsu cluster, which leads China in electric two-wheelers rather than big-displacement bikes. |
| Yadea | Wuxi, Jiangsu | 2001 | electric scooters & motorcycles | World’s largest e-two-wheeler maker by volume; distributor networks in 100+ countries. | Distributor-locked. For e-moto fleets we quote Chongqing-built 2–3 kW models where a global brand is not required. |
| NIU Technologies | Beijing | 2014 | smart electric scooters | NASDAQ-listed; official distributors in Europe, LatAm and Southeast Asia. | Premium urban e-scooter benchmark; distributor-locked. |
| Linhai Jiangsu Linhai Power Machinery | Taizhou, Jiangsu | 1956 | ATV, UTV, Yamaha JV engines | US distributor (Linhai Powersports USA) and European importers. | Not Chongqing. Reference for ATV/UTV pricing; we quote Chongqing-built equivalents. |
| ODES | Riverside, California (US HQ); Chinese production | — | UTV | US-managed brand with Chinese manufacturing and a US assembly site. | Included because buyers ask; it is a US-run brand, not a Chongqing sourcing option. |
| Yinxiang | Chongqing | — | commuters, ATV, engines | Volume exporter to Africa, Southeast Asia and LatAm; listed among Chongqing’s leading brands. | Typical Chongqing tier-2: accepts mixed small orders more readily than the majors. Part of our commuter and ATV sourcing pool. |
| Chongqing tier-2 exporters (CHAMP, Andes, Jiesu and peers) | Chongqing | — | OEM/ODM, 150–500cc, export-only brands | Dozens of OEM/ODM plants and trading houses build export-only brands using Zongshen, Loncin and Lifan engines. | This layer is where MOQ 3–10 becomes possible and where our consolidation happens. We verify each plant (licence, floor video, PDI) before it enters our pool. |
ZXMOTO (Zhang Xue Moto)
Chongqing (Liangjiang New Area) · est. 2024
Known for: 820RR, 500RR, 500F
Export status: Global site launched and recruiting overseas distributors; dealer coverage in most markets does not exist yet.
Sourcing note: Founded by KOVE founder Zhang Xue. 2026 WSBK champion on the 820RR-RS. Domestic orders are backlogged; we source road models via domestic allocation, quoted per unit.
KOVE Moto (Colove)
Chongqing · est. 2017
Known for: 450 Rally, 800X, 510X, 450R
Export status: Official distributors in Europe, USA, LatAm and GCC; most countries have an exclusive importer.
Sourcing note: Locked by exclusive distributors in most markets. We do not undercut them; we source the 450-class alternatives (NC450-based rally/enduro) around them.
Zongshen (Zonsen) / Cyclone
Chongqing (Banan) · est. 1992
Engines: China’s largest independent motorcycle engine maker; NC250/NC450 singles and many twins are used by dozens of other brands.
Known for: Cyclone RX6, RX4, RX3S, NC450 engines
Export status: Exports to 100+ countries; national exclusive distributors in most of Latin America (e.g., Peru, Colombia) and Africa; also a Piaggio JV partner.
Sourcing note: Finished Zongshen-branded bikes are usually reserved for the national distributor. The realistic route for small dealers is NC450/NC250-engined models from partner factories, which is exactly what we consolidate.
Loncin / VOGE
Chongqing (Jiulongpo) · est. 1993
Engines: Builds single-cylinder engines for BMW’s G310 family; supplies engines to many tier-2 factories.
Known for: VOGE DS900X, DS525X, 525DSX, Loncin LX300
Export status: VOGE has official importers across Europe, LatAm and the Middle East; Loncin-branded commuters go through exclusive distributors in Africa and LatAm.
Sourcing note: VOGE is distributor-locked; Loncin engines inside tier-2 bikes are widely available and well supported. We quote Loncin-engined 300–500 models from partner plants.
Lifan (Qianli Technology)
Chongqing (Jiulongpo) · est. 1992
Engines: Large engine maker; Lifan-branded engines are common in tier-2 commuters and cargo trikes.
Known for: KPR series, KP series, V16 cruiser
Export status: Long-standing exclusive distributors in Latin America (Peru, Colombia, Bolivia) and Africa; among China’s top-10 motorcycle exporters.
Sourcing note: Lifan-branded bikes: distributor-locked in most LatAm countries. Lifan-engined commuter and cargo models from partner factories are open and cheap to support.
KEWS (Chongqing Cowells Machinery)
Chongqing · est. 2005
Known for: K16 450 Rally, K18 enduro, K19
Export status: Sells through country importers and directly to small dealers; official stores in Peru and other LatAm markets.
Sourcing note: Accepts small orders more readily than the majors. We source its 450 rally/enduro on MOQ 3 mixed into containers; we do not interfere with its official stores.
Jianshe
Chongqing · est. 1889
Known for: JS125, Jianshe ATVs
Export status: Historic exporter; today mostly commuter and ATV volume through distributors.
Sourcing note: Origin story of Chongqing’s cluster (1889 arms factory, Yamaha partnership from 1982). Volume commuters; not a premium source.
Sources: [1]
Jialing
Chongqing · est. 1875
Known for: CJ50 (1979, first civilian motorcycle in modern China), JH600
Export status: Legacy brand; limited modern export footprint.
Sourcing note: Built China’s first modern civilian motorcycle in 1979 by reverse-engineering a Honda PA50. Historic, not a current sourcing target.
Shineray / SWM
Chongqing · est. 1997
Engines: Engine and commuter volume producer; SWM uses Italian-designed platforms built in China.
Known for: SWM Superdual, SWM RS500R, Shineray XY200
Export status: Owns Italian SWM (since 2014); Shineray commuters have national distributors in Ecuador, Bolivia and Africa.
Sourcing note: Shineray-branded: distributor-locked in Andean markets. SWM: European-registered brand, useful for markets that value an EU badge.
Sources: [1]
Hisun Motors
Chongqing · est. 1988
Engines: Major UTV/ATV engine maker; builds units for several private labels.
Known for: Sector 1000, Strike 1000, Tactic 750
Export status: US subsidiary (Hisun Motors USA, Texas) with a dealer portal; distributors in Europe and Australia.
Sourcing note: North America is fully covered by its subsidiary. For GCC, LatAm and Africa we quote Chongqing-built 300–1000cc ATV/UTV from Hisun-class factories with lighter distribution.
CFMOTO
Hangzhou, Zhejiang (not Chongqing) · est. 1989
Engines: Own engines; builds KTM models in a JV.
Known for: 450MT / Ibex 450, 800MT, 450NK, ZForce UTVs
Export status: Exclusive national distributors almost everywhere (e.g., Al Shaali in the GCC); very strong dealer protection.
Sourcing note: We do not supply CFMOTO. It is the benchmark our 450 alternatives are priced against, and the overflow demand it creates is where NC450-class bikes sell.
QJMotor / Benelli
Wenling, Zhejiang · est. 1985
Known for: Benelli TRK 502, QJ SRK 700, QJ 800RR
Export status: Benelli distributed through exclusive importers worldwide; QJMotor expanding the same way.
Sourcing note: Distributor-locked. Reference brand for 500-twin pricing; we source Chongqing-built 500 twins that compete with the TRK 502 class.
Sources: [1]
Benda
Hangzhou / Zhejiang
Known for: LFC700, Chinchilla 300, Dark Flag 500
Export status: Importers in the GCC (Velocity Motors), Jordan, Europe and LatAm.
Sourcing note: Cruiser specialist; leaves dual-sport and rally segments open, which is what we pitch to Benda dealers.
Sources: [1]
Zontes (Guangdong Tayo)
Jiangmen, Guangdong · est. 1992
Known for: ZT350T, ZT310X, 703F
Export status: Exclusive importers across Europe, LatAm, the Gulf and Southeast Asia.
Sourcing note: Distributor-locked and capped around 350cc in most catalogs. Our angle with Zontes dealers: a 450 dual-sport above their range.
Haojue (Dachangjiang)
Jiangmen, Guangdong · est. 1992
Known for: HJ125, DR160, TR300
Export status: One of China’s largest exporters; exclusive distributors throughout LatAm and Africa.
Sourcing note: Commuter benchmark. Distributor-locked; we use Haojue pricing as the reference for 150cc commuter quotes.
Sources: [1]
Kayo Moto
Lishui, Zhejiang · est. 2002
Known for: K6, T4, Kayo Fox ATV
Export status: Distributors in 60+ countries; download center and dealer network page on its site.
Sourcing note: Good example of a mid-tier exporter site. Not Chongqing-built; we cover the same segments from Chongqing factories.
Sources: [1]
Bosuer (BSE)
Wuyi, Zhejiang · est. 2002
Known for: BSE T8, J5
Export status: Sells widely through Alibaba and small importers; low distributor exclusivity.
Sourcing note: Zhejiang, not Chongqing — often mis-listed. Many of its 250–450 enduros run Zongshen NC engines, so parts cross over with our Chongqing-built units.
Sources: [1]
Sinski
Wuxi, Jiangsu · est. 2001
Known for: Sinski 150 series
Export status: Volume exporter to Africa, South Asia and LatAm through importers.
Sourcing note: Part of the Wuxi/Jiangsu cluster, which leads China in electric two-wheelers rather than big-displacement bikes.
Sources: [1]
Yadea
Wuxi, Jiangsu · est. 2001
Known for: Kemper, Keeness
Export status: World’s largest e-two-wheeler maker by volume; distributor networks in 100+ countries.
Sourcing note: Distributor-locked. For e-moto fleets we quote Chongqing-built 2–3 kW models where a global brand is not required.
Sources: [1]
NIU Technologies
Beijing · est. 2014
Known for: NQi, MQi, RQi
Export status: NASDAQ-listed; official distributors in Europe, LatAm and Southeast Asia.
Sourcing note: Premium urban e-scooter benchmark; distributor-locked.
Sources: [1]
Linhai
Taizhou, Jiangsu · est. 1956
Known for: LH500, M550 UTV
Export status: US distributor (Linhai Powersports USA) and European importers.
Sourcing note: Not Chongqing. Reference for ATV/UTV pricing; we quote Chongqing-built equivalents.
ODES
Riverside, California (US HQ); Chinese production
Known for: Dominator, Pathcross
Export status: US-managed brand with Chinese manufacturing and a US assembly site.
Sourcing note: Included because buyers ask; it is a US-run brand, not a Chongqing sourcing option.
Sources: [1]
Yinxiang
Chongqing
Known for: Yinxiang 150/200 commuters, Yinxiang ATVs
Export status: Volume exporter to Africa, Southeast Asia and LatAm; listed among Chongqing’s leading brands.
Sourcing note: Typical Chongqing tier-2: accepts mixed small orders more readily than the majors. Part of our commuter and ATV sourcing pool.
Sources: [1]
Chongqing tier-2 exporters (CHAMP, Andes, Jiesu and peers)
Chongqing (Banan / Jiulongpo)
Known for: Customer-branded 150–450cc models
Export status: Dozens of OEM/ODM plants and trading houses build export-only brands using Zongshen, Loncin and Lifan engines.
Sourcing note: This layer is where MOQ 3–10 becomes possible and where our consolidation happens. We verify each plant (licence, floor video, PDI) before it enters our pool.
Questions dealers ask
- Which Chinese motorcycle brands are most reliable?
- Reliability tracks the engine maker and the plant more than the badge. Bikes built on Zongshen, Loncin or Lifan engines by an established plant, with EFI and a proper pre-delivery inspection, have a strong record in Latin America and Africa. New-wave brands (KOVE, ZXMOTO, CFMOTO) lead on performance and finish. The thinnest results come from unnamed export-only brands with no parts commitment.
- Which brands are from Chongqing?
- Zongshen, Loncin/VOGE, Lifan, Jialing, Jianshe, Shineray/SWM, Yinxiang, Hisun, KEWS, KOVE and ZXMOTO. CFMOTO (Hangzhou), QJMotor/Benelli (Wenling), Benda (Zhejiang), Zontes and Haojue (Jiangmen) are not.
- Can I buy Zongshen or Loncin bikes directly?
- Usually not in small quantities: the majors quote 20–30 units of one model and often have a national distributor in your country. Their engines inside tier-2 bikes are open, which is how we assemble 3-unit mixed containers.
- What is the difference between a major, tier-2 and new-wave brand?
- Majors make their own engines and export at scale through exclusive distributors. Tier-2 plants buy engines from the majors and build export-only or customer-branded bikes with flexible MOQ. New-wave brands are performance-led (KOVE, ZXMOTO, Benda) and distributor-locked but young.
Updated 2026-09-07. Founding years and headquarters verified against the sources listed on each card; fields are omitted where we could not verify them. Yangtze Moto is an independent export company based in Chongqing. We are not a manufacturer and are not affiliated with or endorsed by any motorcycle brand mentioned for reference, including ZXMOTO (Zhang Xue Moto), KOVE, VOGE, Zongshen, Loncin, Lifan and KEWS. All trademarks belong to their respective owners. FOB bands are indicative market figures observed in supplier quotations (July–September 2026); allocation-based models carry no published export price. Every order is quoted line by line before you commit.
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